FILM: Research into target audience

It is important to find the target audience for each film as it won't appeal to everyone. To find the target audience you need to consider the plot and characters to see who would find it enjoyable. We thought the best people to aim our short film to is young women aged 14-18. After deciding this we wanted to know more about the such as their hobbies and interests. By finding more about them we would no where to advertise our films, so we are not showing our film to the wrong audience who wouldn't enjoy it. We thought that our audience are girly girls, who enjoy going out with their friends and putting on make up. We think our audience would be in the social demographic scale C-D.